Frameworks 15C at the Beatles Store, Liverpool

The Challenge

The iconic Beatles Store in the heart of Liverpool, a bustling hub for tourists and fans alike, faced a significant challenge: maintaining a clean and safe interior despite the high volume of foot traffic. The constant influx of visitors, particularly during bad weather, resulted in dirt, debris, and moisture being tracked into the store. This not only increased cleaning and maintenance costs but also posed a potential slip hazard, jeopardizing the safety of customers and staff. The store needed a robust, aesthetically pleasing entrance solution that could effectively combat these issues while complementing its unique brand identity.

The Solution: Frameworks 15C

Recognizing the need for a durable and effective solution, the Beatles Store contacted Mat.Works Entrance Solutions. Mat.Works responded promptly, offering a complimentary on-site survey conducted by experienced professionals. This detailed assessment involved a thorough examination of the existing entrance area, including precise measurements of the matwell depth and an evaluation of the store’s overall aesthetic.

Following the survey, Mat.Works presented a comprehensive range of aluminium entrance matting options, highlighting the benefits of each. After careful consideration, the Frameworks 15C aluminium entrance matting emerged as the ideal choice. This product, renowned for its 15mm depth and exceptional durability, was perfectly suited to handle the high foot traffic experienced by the store.

Tailored to Perfection:

Understanding the importance of aesthetics, Mat.Works offered a wide selection of insert options. The Beatles Store opted for Workspace Entrance inserts in the sophisticated “Vulcan” colour, a deep, dark shade that seamlessly integrated with the store’s existing décor and brand image. This choice not only provided a practical solution but also enhanced the visual appeal of the entrance area.

Frameworks 15C: Engineered for Performance:

The Frameworks 15C is a testament to Mat.Works’ commitment to quality and performance. Its robust aluminium construction ensures that it can withstand the rigors of heavy foot traffic or wheeled traffic without bending or buckling. The custom-made design allowed for precise fitting within the existing matwell, ensuring a seamless and professional finish.

Key Benefits Realized:

• Superior Dirt and Moisture Removal: The Frameworks 15C, combined with the Workspace inserts, effectively scrapes dirt, debris, and moisture from visitors’ shoes, preventing them from being tracked into the store.
• Enhanced Safety: By minimizing the risk of slips and falls, the new entrance matting created a safer environment for customers and staff.
• Reduced Cleaning and Maintenance: The effective removal of dirt and moisture significantly reduced the need for frequent cleaning, resulting in cost savings and improved operational efficiency.
• Aesthetic Enhancement: The “Vulcan” coloured Workspace Entrance inserts added a touch of sophistication to the entrance area, complementing the store’s unique brand identity.
• Increased Longevity: The hardwearing construction of the Frameworks 15C ensures a long lifespan, providing a reliable and cost-effective solution for years to come.
• Professional Service: The free site survey and expert advice provided by Mat.Works ensured that the Beatles Store received the best possible solution tailored to their specific needs.
• Improved First Impression: A clean and well-maintained entrance creates a positive first impression for customers, enhancing the overall shopping experience.

Conclusion:

By implementing the Frameworks 15C aluminium entrance matting with Workspace Entrance inserts, the Beatles Store successfully addressed its entrance challenges, creating a safer, cleaner, and more visually appealing environment for its customers. The collaboration with Mat.Works Entrance Solutions proved to be a resounding success, demonstrating the importance of using high-quality entrance solutions for businesses with high foot traffic.